Asia Pacific Financial Services Association
Local Knowledge
Global Influence for the financial advice profession


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The International Certification & Standards Board (ICSB) governs the professional certifications and education pathways of APFinSA.

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The Asia Pacific Life Insurance Congress is the largest financial services congress in the region.

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APFinSA Awards aim to celebrate the endowment and recognition among over a million financial services professionals internationally.

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MFA Ranking Results

We are now into the qualification period for the exciting Asia Pacific Financial Services Awards 2024.  The 5th APFinSA Awards 2024 is set to welcome the coming together of all Asia Pacific countries and financial practitioners on 2 and 3 July 2024 in Hong Kong!

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APFinSA Awards 2024! Enrol today!  Be among the best of the top financial advisor in whole of Asia Pacific!

My Favourite Advisor (MFA) – Be the top most favourite advisor in Asia Pacific!

For more info, visit 20th APLIC website


Dear members and distinguished guests of the Life Underwriters Association of Hong Kong Limited (LUAHK),

On behalf of the Asia Pacific Financial Services Association (APFinSA), it is my utmost pleasure to extend my warmest congratulations to LUAHK on its momentous 50th Anniversary. This significant milestone is a testament to the unwavering dedication, professionalism, and remarkable achievements of LUAHK and its esteemed members.

For the past five decades, LUAHK has been at the forefront of the insurance industry in Hong Kong, making significant contributions to its sustainable development. With almost 17,000 dedicated members who are Life Insurance Agents, LUAHK has firmly established itself as one of the most prominent organizations in the field, continuously raising the bar of excellence and setting industry standards.

LUAHK’s commitment to professional development, ethical conduct, and client-centric service has been exemplary. By equipping its members with the necessary knowledge, skills, and expertise, LUAHK has played a vital role in fostering trust and confidence among clients and stakeholders. Your dedication to ensuring the financial well-being and protection of individuals and businesses has had a profound impact on the community.

This 50th Anniversary not only signifies a celebration of LUAHK’s accomplishments but also provides an opportunity to reflect on the journey undertaken and express gratitude to all those who have supported and walked alongside you. Your partners, both within the insurance industry and beyond, have been instrumental in LUAHK’s success, offering guidance, collaboration, and invaluable contributions that have shaped the association’s growth and influence.

As Chairman of APFinSA, I commend LUAHK for its unwavering commitment to professionalism, innovation, and industry best practices. Your leadership and dedication serve as a shining example to insurance professionals across the Asia Pacific region. I have no doubt that LUAHK will continue to lead the way in driving the industry forward, adapting to emerging trends, and embracing digital transformation to better serve the evolving needs of clients.

I extend my heartfelt congratulations and best wishes to LUAHK on this remarkable occasion. May your 50th Anniversary celebration be a joyous and memorable one, filled with reflection, appreciation, and renewed inspiration for the journey ahead. As LUAHK continues to make a positive impact on the insurance industry, I am confident that the association will achieve even greater milestones and make a lasting difference in the lives of individuals and businesses.

Once again, congratulations to LUAHK and all its members on this significant achievement. The Asia Pacific Financial Services Association stands with you in celebrating this remarkable journey, and we look forward to witnessing your continued success and growth in the years to come.

Yours sincerely,

Mr. Matthew Kang
Chairman of the Asia Pacific Financial Services Association (APFinSA)

APFinSA Vision Statement

To be the leading association in the Asia Pacific region to enhance and raise the standards and competencies of practitioners in the financial services industry.

APFinSA Mission Statement

  1. To provide professional financial literacy.
  2. To promote high standards in competency and ethics.
  3. To facilitate communication and sharing of best practice among member countries.
  4. To alert and create awareness about regulatory reforms in the region.
  5. To confer due recognition to competent and qualified financial advisors of the region.


APFinSA Council Members represent the voice of over 100,000 financial service professionals across 11 country associations. That’s a lot of local knowledge driving global influence.

The Fellow Chartered Financial Practitioner is the certification for the modern financial practitioner. More than 8,000 delegates attend the bi-annual congress, making it the largest financial services congress in the region.

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Fellow Chartered Financial Practitioner

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The Value of Life Insurance

Months ago, APFinSA had taken this bold initiative, through a series of short video clips that carry the important message [...]

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APFinSA member countries prescribe for their individual members the highest standard of ethical and professional conduct.

 hongkong india   macau philippines singapore thailand taiwan