Most of us hold at least one life insurance policy, be it a savings plan, investment-linked policy, a whole life plan or a critical illness plan bundled with payout features should death occur.

Despite the digitisation of life insurance in recent years, financial consultants still play a key role providing advice to customers on life insurance needs. The Asia Pacific Financial Services Association (APFinSA) is an international body comprising nine member country associations that serve more than 100,000 insurance advisers and underwriters.  APFinSA members share best practices that help the public achieve financial well-being while continually raising standards for the profession. Mr Edmund Wee, a former APFinSA chairman, shares the association’s growth strategy and how it strives to stay relevant in volatile times.

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